Archive for July, 2007

Know What Google Does To Index

SEO and webmaster functions are familiar to those with training and experience. But if you are a self made website owner an understanding of how Google works will erase anxious moments of why is it taking so long! Once you submit pages for indexing Google and other search engines can take as much as a month to index.

When the word “bot” is used it refers to search engine software that reads every page you submit, categorizes it, and places it in a data base. Google’s bots are called “The Adsense bot, the Freshbot, and the DeepCrawl.” Google according to statistics indexes over 8 million pages.

• The Adsense works on sites that have Adsense. When a new page is set up, the JavaScript in the Adsense sends a “calling” message to the bot. The bot then indexes the page in 15 minutes.

• Freshbot will crawl or examine all the popular pages on a site. A Freshbot for sites like BBC and CNN or eBAY will scan every 10 minutes. Other infrequently updated sites will get a Freshbot “look” every 1-14 days. The frequency depends on the popularity of the pages. Freshbot seeks all the deeper links on your pages and places them in a database in Google. When DeepCrawl takes place there already exists a ready reference.

• DeepCrawl follows the action taken by Freshbot. Once a month or so it will go over links indexed by Freshbot.

Google being user friendly has great information for webmasters at: http://www.google.com/support/webmasters/bin/answer.py?answer=35769 . If you follow their instructions and guidelines then your website will get indexed faster. There are instructions for design, content, quality, submission, FAQs and more.

The way to go is to add quality content to your site regularly and tease Googlebot into crawling you pages by getting quality inbound links. More important is to create a Google Sitemap for your site. This will be the channel through which you interact with Google. You can send information on new pages, changes, and important pages on your site and Google will send information on problems created by your website pages and how to clear them.

If you have pages that you do not want Google to index then you need to use a robots.txt file. Instructions on how to create a robots.txt are available on the Google site. If you have any problems or questions the Google team will solve the problems for you.

There are advantages to “view” your pages through the eyes of Google and any other search engine crawler. Find out as much as you can and consider using special “ SEO tools” http://www.seochat.com/seo-tools/ to check the pages you create. These help you fine tune your site such that it will get indexed quickly.

Read SEO forums and chats regularly and keep updated on what is happening in the SEO word.

While you are exercising patience you should occupy your time in generating inbound links and marketing plans. Keep on your toes and there are chances your site will get the ranking you seek.

Aaron Brooks is a freelance writer for http://www.1888seoservices.com , the premier website to find Seo consulting, link buildings and professionals seo training, online marketing tips, seo tools and more. He also freelances for the premier Search site http://www.bavoo.com

Apple issues battery program for iPhone

Replacements cost $79, $6.95 shipping, three business days

 
Updated: 5:40 a.m. CT July 6, 2007

SAN JOSE, Calif. - A consumer advocacy group has expressed outrage over Apple Inc.’s battery replacement program for the iPhone, while developers and hackers are trying to figure out ways they could expand the capabilities of the hot new gadget.

The hybrid cell phone, iPod media player and wireless Web-browsing device launched to much fanfare on June 29.

On the same day, the Foundation for Consumer and Taxpayer Rights fired off a letter to Apple and AT&T Inc., the cell phone’s exclusive carrier, complaining that customers were being left in the dark about the procedure and cost of replacing the gadget’s battery.

The iPhone’s battery is apparently soldered on inside the device and cannot be swapped out by the owner like most other cell phones.

Apple spokeswoman Jennifer Hakes said Thursday the company posted the battery replacement details on its Web site last Friday after the product went on sale.

Users would have to submit their iPhone to Apple for battery service. The service will cost users $79, plus $6.95 for shipping, and will take three business days.

The procedure is similar to the one it has for the company’s best-selling iPod players, but because some users will not want to live without their cell phones, Apple is also offering a loaner iPhone for $29 while the gadget is under repair.

Harvey Rosenfield, founder of the Santa Monica, Calif.-based consumer watchdog group that wrote the letter last week, contends the iPhone’s battery and repair costs should have been clearly disclosed earlier. The company outlined its cellular service rates and many other features of the iPhone in advance of its launch, which drew snaking lines around stores across the country.

“Some of them might be waking up now,” Rosenfield said, “wondering who they got in bed with.”

Apple did not have an immediate comment on the consumer group’s concerns.

Top 10 mistakes in the Apple iPhone interface

I love the iPhone. It’s here to stay as my primary cell phone. But I’ve come across a bunch of things that make me think Apple rushed at the end to get this thing out there. Here’s my list of the top 10 mistakes Apple made with the iPhone interface.

read more | digg story

 

Making Money with Adsense

If you’re looking to make money with adsense read over the 5 important tips by Joel Comm below.

The 5 Most Important Things You Must Know About AdSenseBy Joel Comm

Whether you’re just starting out with AdSense or whether you’ve been using it for years, the success of your ads will depend on knowing five absolutely essential pieces of information about AdSense:

1. AdSense Can Make You A Huge Heap Of Cash Lots of people make the mistake of believing that AdSense is only good for bringing a site a few extra pennies a month. Wrong! AdSense can fund your lifestyle - if you get it right.

2. Junk Sites Get Junk Income But just because it’s possible for a site to make a lot of money with AdSense, it doesn’t mean that any site can make a lot of money with AdSense. Your site must have good content that can attract users on its own merit. There are a lot of different strategies available for producing good content for your site. You’ll need to use them if you want to create the sort of site that makes real money.

3. Your Choice Of Ads Matter One of the first things that you’ll have to do when you join AdSense is to pick the types of ads you want to display. Success relies on following certain principles that encourage users to click and persuades them that they’ve got a reason to do so. You’ll need to know those principles.

4. You Can Influence The Ads You Receive! Here’s a little known AdSense secret: you do have some control over the ads that get served on your site. That control isn’t unlimited - but it is worth exercising. It’s also a little complicated but it’s got a lot do with keyword hotspots located in each Web page. (I explain it all in my book, Google AdSense Secrets.) That’s definitely something you need to know!

5. Your Stats Are Your Best Friend The stats you get with your AdSense account might look complicated and well, a bit dull… but they’re packed with useful information that can have a massive effect on your revenues. To make real money with AdSense, you need to know what your stats are telling, what they’re not telling you and where you can find out more. There’s a lot you need to know to make serious money with AdSense. If you’re missing that information, you’re just throwing money away.

It Makes Sense to Add AdSense to Your Blog

Google AdSense is easy to install on a web page or blog and constitutes additional source of income without spending anything. You have to apply on-line for Google AdSense Program and generally approval comes from Google within two days. Those having AdWord account can use AdWord e-mail address and password for AdSense account also. After acceptance of application, Google confirms creation of your Adsense account thru e-mail. You get a code for AdSense text ads and another code for AdSense search. These codes are to be installed on web page or blog and within minutes the page will start displaying ads from Google, and a Google search bar. AdSense is available in dozen languages worldwide.

The code for AdSense can be placed on any of your web pages. I think placing it on your blog will give you distinct advantage because blogs have several points in their favor. They are easily indexed by search engines. Recently two of my simple blogs were indexed by Google within 2-3 days of submission of URL’s which I think is quite fast. With Yahoo! it is even easier - just add the URL of your blog to your My Yahoo page and Yahoo! will start accessing it immediately. GoogleAlert is a free tool that can be used to know when your blog is indexed by Google.

You can have your blog up and running in minutes free of cost from several sites that provide this service. I personally use blogger.com. With blogs you do not need to worry about designing websites, registering domain name or hiring web site hosting service. You simply write your content on the blog and it is ready for publication.

An excellent article by John Taylor on creating blog is re-published here:

http://sanjay-j.com/art1ab33.html

With AdSense wide range of options is available - number of ads for display, shape and size of display, color schemes. More than 200 colors are available from which you can choose color for border, background and text. 24 pre-set color palettes are readily available; in addition you can have your own custom-palette to match with the appearance of your web page. Similarly, color schemes are available for Google search bar.

When the web page is opened, Google ads are placed which match with the content of the page and are highly relevant. Google finds right ads for the web page from 100,000 AdWord advertisers.

Several options are available for the ads that you would like to be displayed on your page. Ad filters can be activated which will block up to 200 URL’s of your choice which you do not want to show on your page. You may like to filter away ads from your competitors. You can even choose your own default ads for display. Google uses sensitive content filters to prevent display of sensitive material. If you find that your page is not really getting relevant ads, it may be time to look critically at the content of the page, particularly the keywords used in text, links and tags. Little SE optimization of the page should resolve this problem.

Sometimes Google places public service ads when no target ads are available. To suppress public service ad, it is possible to specify your own image ad or HTML page ad which will appear in place of public service ad. This ensures that some ad is always present there. Or, if you like, the space reserved for Adsense ads can be made to collapse.

AdSense tracker is another useful feature which tracks the ads on your pages and generates report for you. The reports can be customized based on requirement. Typically reports can give page impressions displayed, number of clicks and click-thru rates. It is also possible to check earnings any time.

Web page owner can make use of all these facilities and try to get best results. With the help of Ad tracker lot of useful information can be obtained - which ads are doing well, which color combination gets better results, which location of the web page is best for showing ads and so on. This analysis can be used to improve traffic as well as click-thru rates.

With AdSense you have virtually nothing to lose. If you have not yet installed AdSense on your website you can perhaps give it a thought. Any free space which can be created on your website to accommodate AdSense can be used to generate additional income.