Google has a secret trick to Improve Your CTR!
One of the best tricks to improve your CTR (click through rate), is to constantly make changes to your ads.
Most publishers don’t even know about the multiple color palettes option in their Adsense account.
What does this option do, how does it work, and why should I use it?
It’s very simple. Instead of you manually changing the way your ad looks every now and then, you can set it to be automatic, so it changes constantly with out you needing to do a anything.
Why should you use multiple color palettes?
Assuming your site has visitors who come back to your site, or even if you don’t, and most of your visitors are first timers and will never come back again, it is good to have a variety of ads. Different ad colors attract different people, and it is good to mix and change constantly.
People who come back to a site they have visited before, will suddenly notice a slight change in your site, and then they will look for the change, and see the different ad. Which means they got attracted to the ad.
Setting Multiple Adsense color palettes!
login and go to the AdSense for content setting.
In the color palette, choose ‘use multiple palettes
Select by holding down the ‘ctrl button, the palettes you want to use. (you get a preview of 4 different palettes, on the left. If you select more than 4 different palettes, it will still work, but you won’t see them all in the preview.)
Copy and paste your code into the suitable place.
And thats how you do it!
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