Verizon’s Droid Battles iPhone
Verizon Wireless, recently announced it was jumping on the Android smartphone OS wagon, and has started wetting our appetite for verizon droid. Verizon Wireless has launched a TV ad for the new phone, the Droid, and a teaser site. And so far, it’s promoting the phone by bashing the iPhone, with pseudo-Apple text pointing out that “iDont” have a physical keyboard, a five-megapixel camera, (third-party) multitasking, a five-megapixel camera, much in the way of customization options, widgets, “open development,” the ability to take photos in the dark, or a removable battery. The Droid presumably has all of the above.
The other question about the Droid commercial is this: Does all the iPhone-bashing signal that Verizon has no plans to sell the iPhone? It not only mocks the phone but mocks Apple in a way that suggests that it doesn’t plan to, despite rumors. I took the implied message of the ad as being something like this: “Yes, we know that people want a Verizon iPhone, but we’re going to have a smartphone that’s better than an iPhone.”
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- Verizon’s anti-iPhone gets its first commercial: ‘Droid Does’ (engadget.com)
- Verizon’s ‘Droid’ attack on the iPhone elevates Google in mobile air-wars (dailyfinance.com)
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Written not just for marketing specialists but for all employees whose futures ride on the success of a technical product, Crossing the Chasm delivers crucial information in an engaging, readable tone.
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